HOT Telecommunication Systems Ltd. (TASE: HOT) subsidiary HOT Mobile Ltd. - Mirs Communications Ltd. - launched its services today, offering an all-inclusive plan of NIS 89 per month. The announcement follows yesterday's launch of mobile virtual network operator (MVNO) Alon Cellular Ltd., and this morning's launch of mobile carrier Golan Telecom Ltd.
HOT plan includes unlimited calls and SMS, as well up to 3 gigabit internet access. HOT's price is NIS 10 less than the unlimited calls, SMS, and internet plan announced by Golan Telecom earlier today. HOT Mobile will charge NIS 1 per minute for international calls, compared with Golan Telecom's offer of international calls at no extra charge to 29 selected destinations.
HOT is also offering a discount plan "10 Agorot" a uniform charge of NIS 0.10 per minute for calls, NIS 0.10 per SMS, and NIS 0.10 per megabit of internet access. The plan corresponds to Golan Telecom's discount plan of NIS 9.99 per month for 60 minutes of calls, 60 SMS messages, and 10 megabits of internet access.
HOT Mobile's prefix is 053. It says that its 3.9G GSM network is state-of-the-art, and was set up at a cost of hundreds of millions of shekels by Nokia Siemens Networks.
Earlier today, in a one-sentence notice to the Tel Aviv Stock Exchange (TASE), HOT said, "The company is honored to announce that HOT Mobile, Mirs Communications Ltd., a wholly-owned subsidiary of the company, will today begin the sale of advanced mobile services on a 3.9G GSM network."
HOT's share price fell 2.6% by midday to NIS 38.41, giving a market cap of NIS 3 billion.
Published by Globes [online], Israel business news - www.globes-online.com - on May 14, 2012
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