EarlySense, which develops sensors for under matresses for monitoring patients, has announced that veteran healthcare executive Peter Soderberg, has joined the company's board of directors. Soderberg will also invest in the company, a sum believed to be about several hundred thousand dollars.
Soderberg is managing partner of Worthy Ventures Resources LLC, an investment company he founded in 2010. He was formerly CEO of Hill-Rom Holdings, Inc. (NYSE: HRC) and of Welch Allyn, Inc., and a senior executive with Johnson & Johnson.
“I have been following the progress of EarlySense for more than five years. For the past 18 months I have been working closely with the company as it establishes itself in the US and other lead countries. I have become convinced that the continuous, non-contact monitoring technology of EarlySense is truly unique, effective, and compelling," Soderberg said, adding, "This company has brought real innovation to the settings in healthcare where patients have not traditionally had a feasible, continuous health status monitoring solution. Hospitals, long term care institutions, and home healthcare providers need advanced technologies to help them overcome the twin challenges of improving quality of care and reducing costs. EarlySense’s advanced monitoring technologies have demonstrated a real impact on outcomes in their initial installations; for example: clinical teams using the system have shown a clear reduction in expensive ICU transfers, a shortening in the length of stay and the number of code blue events."
EarlySense CEO Avner Halperin told "Globes" that his company aims to reach annual sales of $100 million within four years. Today the company has several hundred systems installed in hospitals and annual sales of several million dollars. He expects expansion to be based on marketing cooperation.
EarlySense was founded in 2004 by Dr. Danny Lange and Yossi Gross, and has raised $20 million from Pitango Venture Capital, Docor International Management Ltd., the Makov family's OBV Fund, ProSeed and others.
Published by Globes [online], Israel business news - www.globes-online.com - on June 13, 2012
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