SodaStream signed a multiyear contract with Scarlett Johansson as its first-ever global brand ambassador.
Scarlett Johansson will be featured in the Super Bowl XLVIII ad of SodaStream International Ltd. (Nasdaq: SODA) on Sunday, February 2, 2014. She will be the face of the company's new marketing campaign under a multiyear contract as the company's first-ever global brand ambassador.
SodaStream was the first Israeli company to air an ad at the Super Bowl, in 2012. The contract with Johansson is the first time that the company has hired a presenter for its home beverages carbonation systems, which are sold in 45 countries.
Published by Globes [online], Israel business news - www.globes-online.com - on January 12, 2014
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