Golan Telecom Ltd. is making its initial response to the challenge posed by Walla!, which this week entered the mobile telephony market. Golan Telecom announced today that it was upgrading its surfing package to 3 gigabytes, as provided by theWallaMobile.
It is clear that Golan Telecom's response is directly linked to concern that WallaMobile will succeed in cutting the number of new subscribers recruited by Golan Telecom. The company therefore decided to respond immediately by making its package terms equal to those of WallaMobile for Internet.
Starting today, Golan Telecom's NIS 37 package will include 3 gigabyte of web surfing monthly, instead of 2 gigabytes up until now. The package includes unlimited calls and text messages, and offers a second line for NIS 18 (from the second to the fifth line - a total of six lines).
From now on, a NIS 9.90 package will include 100 call minutes a month to local and international destinations in 55 countries (instead of 60 minutes previously), 100-megabyte surfing (instead of 10 megabytes up until now), and unlimited text messages (unchanged).
The company announced it would increase the number of countries in the "All-in, including overseas," plan.
Published by Globes [online], Israel business news - www.globes-online.com - on December 4, 2014
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