HOT Mobile Ltd. and Golan Telecom Ltd. have extended their bargain offers until tomorrow, due to strong demand from customers. As reported by "Globes" in mid-January, the two companies' bargain campaigns have shaken up the market, and tens of thousands of subscribers have left the veteran cellular companies and switched to the new players.
The encouraging figures for new subscribers led Golan Telecom and HOT Mobile to prolong their offers until the end of the week.
HOT Mobile's campaign, called the "Couples Campaign," offers two lines for NIS 40 a month for a year for a cellular package. Golan Telecom's campaign offers a first line for NIS 37 and a second line for NIS 2 per cellular package. The cellular market is very concerned that continuation of the bargains is eventually liable to make the market contract, and cause one of the players to collapse. One of the biggest concerns is continued layoffs and personnel cuts caused by intensified competition.
Published by Globes [online], Israel business news - www.globes-online.com - on January 28, 2015
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