The company has raised the funds from Pitango and Magma.
Mobile analytics developer AppsFlyer has raised $7.1 million from Pitango Venture Capital and Magma Venture Partners.
Based in Herzliya, AppsFlyer is a mobile apps measurement and analytics platform that allows app developers, brands and agencies to measure and optimize their entire mobile customer acquisition funnel from one real-time dashboard. The company was founded by CEO Oren Kaniel and CTO Reshef Mann.
Kaniel said, "In the last two and half years, AppsFlyer’s NativeTrack technology has rapidly become the industry standard for mobile attribution at scale. AppsFlyer is now measuring billions of mobile actions monthly and global top tier app publishers are using our technology. Our SDK’s are now installed on more than 800 million mobile devices, measuring more than $500 million in mobile ad spend annually."
Kaniel said that the company became profitable in 2013 and disclosed that the current round of financing was oversubscribed and he had to turn down some investment money.
Published by Globes [online], Israel business news - www.globes-online.com - on March 6, 2014
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