The fierce competition in the mobile phone sector, which has hit the financial performance of the veteran carriers, is being reflected on the Tel Aviv 25 Index, the Tel Aviv Stock exchange (TASE) blue chip index of the largest 25 companies according to market cap. The TASE announced this morning that as of December 15, Cellcom Israel Ltd. (NYSE:CEL; TASE:CEL) and Partner Communications Ltd. (Nasdaq: PTNR; TASE: PTNR) will be relegated from the Tel Aviv 25 index. The two carriers will be replaced by flavors manufacturer Frutarom Industries Ltd. (TASE: FRUT; LSE:FRUT; OTCBB:FRUTF) and Leora Ofer's shopping mall owner Melisron Ltd. (TASE: MLSR). Published by Globes [online], Israel business news - www.globes-online.com - on December 11, 2014 © Copyright of Globes Publisher Itonut (1983) Ltd. 2014