<a href="http://www.pelephone.co.il/" target="new"> Pelephone Communications Ltd.</a> is launching cooperation with <a target=new href=http://www.electra-consumer.co.il/>Electra Consumer Products Ltd.</a> (TASE:<a href=Javascript:viewInstrument('5010129',45,'EN')>ECP</a>) on a new and (relatively) affordable mobile brand named Emobile. The new brand will be marketed in 60 Machsanei Hashmal Cellular and Shekem Electric branches throughout Israel, offering clients unlimited mobile packages with monthly prices of NIS 29.9-99.
<p>The offered packages are:
<p>Regular package - unlimited calls and SMS messages, as well as a 6 gigabyte surfing package for NIS 29.9 per month. Up to six lines can be added to this package for an additional NIS 19.9 per subscriber (a family package). That is, two Emobile subscriptions will be sold for only NIS 49.8. For comparison - flagship offering of <a href="http://www.hotmobile.co.il/" target="new">HOT Mobile Ltd.</a> is two lines for NIS 60 per month, but with 8 gigabyte of surfing.
<p>Another Emobile package is the enhanced surfing package - 10 gigabyte surfing, unlimited calls and SMS messages for NIS 39.9 per month, and a second subscription for a further NIS 29.9 per month.
<p>The "all inclusive, even abroad" package offers 20 gigabytes of surfing, unlimited calls and SMS messages in Israel, with a special addition to those travelling abroad (valid for two years) of 500 call minutes to Israel, 500 SMS messages abroad and 3 gigabyte surfing abroad for NIS 99.9 per month.
<p>All the offers are valid for only one year, after which all prices will rise to NIS 99.9 per month (any additional subscriber joining the family package will also cost NIS 99.9 per month).
<p>As part of the launch, Pelephone is offering new subscribers a free SIM card, an additional two gigabytes of surfing, a super TV application, cloud service with 100 gigabyte storage and a dial tone song service, all for free for six months.
<p>Pelephone VP Marketing Ilan Segal says, "Pelephone is taking action to expand its market share, creating a designated sub-brand with extensive national deployment. The new brand will bring us to more customers, who will enjoy mobile packages matching their needs and patterns of use."
<p>Electra Consumer Products VP Marketing and Business Development Tali Keidar says, "This is a strategic connection that will enable the chain to offer, alongside various mobile accessories and auxiliary products, the most affordable mobile packages."
<p><em>Published by Globes [online], Israel business news - <a href=" http://www.globes-online.com ">www.globes-online.com</a> - on August 8, 2016</em></p> <p><em>© Copyright of Globes Publisher Itonut (1983) Ltd. 2016</em></p>